About Us

About AMF:

Born In the Summer of 2024 Derbyshire, United Kingdom.

Spurred on by the lack of quality in garments sold and supplied by brands associated with the Bodybuilding/Athleisure Industry and inspired to make a difference and be a “Alpha” brand within the industry.

What We Stand For:

We stand for honesty, loyalty, passion and greatness in everything we do.

We are dedicated to supplying quality products to the public.

What does “ALPHA” mean?

We believe being “ALPHA” is a lifestyle choice, Being a Leader, a Teacher, a Role model, Striving to be the best, Putting in 110% into everything you do ALWAYS. #BEALPHA 

Promotions/Sponsors:

We don’t agree with paying for promotions from influencers who don’t have a genuine interest in our products to advertise the brand, therefore anyone who you see promoting our brand is doing so because they have a genuine interest and belief in what we stand for and the products we produce.

Design/Manufacturing:

All our garments have been designed by ourselves down to the finest of details. these products are not wholesale “off the shelf” products with a logo on them like most brands. All our garments are hand made and hand printed bespoke to us.

All design and printing is done in house in the UK.

Discounts/Promotional Offers:

We don’t believe in discounted sales and promotional offers we promise all items will always remain full price to ensure all customers receive the same service at the same fair price. 

It’s Not Cheap. 

We are aware our products are not the cheapest. We believe in quality, You get what you pay for and quality isn’t cheap.