About ALPHA

ALPHA, More than a brand:

This is a movement, a mindset, a lifestyle. It's about being the difference, digging deeper and pushing harder, when the mind says stop we say go.  

Founder - Darius Fern

 

What we stand for:

Representing those who wake up everyday and chase their dreams no excuses, just discipline and consistency 

As a brand we ensure honesty and loyalty as a minimum, dedicated to supplying the best quality products.

What ALPHA means to us:

We believe being “ALPHA” is a lifestyle choice, leading from the front, pushing yourself to the limits, striving to be the best. Putting 110% into everything you do as naturally it is the only way you know how.  #BEALPHA 

Promotions/Sponsors:

We don’t agree with paying for promotions from influencers who don’t have a genuine interest in our products to advertise the brand, therefore anyone who you see promoting our brand is doing so because they have a genuine interest and belief in what we stand for and the products we produce.

Design/Manufacturing:

All our garments have been designed "in house" down to the finest of details. these products are not wholesale “off the shelf” products with a logo on them like most brands. All our garments are hand made and hand printed bespoke to us.

All design and printing is done in house in the UK.

Discounts/Promotional Offers:

We don’t believe in discounted sales and promotional offers we promise all items will always remain full price to ensure all customers receive the same service at the same fair price. We offer 10% off first orders when you sign up to the mailing list

It’s Not Cheap. 

We appreciate our products are not the cheapest. We believe in quality, You get what you pay for and quality isn’t cheap. All our products are made from high quality fabrics designed with comfort and practicality in mind.